Knowing how to raise your Google ranking with search engine optimization is a crucial step to the success of your website.  Most people use search engines to find what they’re looking for, and Google is far and away the most popular search engine out there.  If you want people to find you on the web, you must use search engine optimization to establish a dominant presence on the web.  These 7 tips will help you achieve that.

1.  Create Great Content

As the saying goes, content is king.  The importance of having high quality, relevant content that is updated regularly cannot be understated.  If you have a quality website, it makes all the other steps easier.

2.  Use smart, targeted keywords

People using the search engines make use of words and phrases to find what they are looking for, and these are the keywords. Your choice on what keywords you use on your site will determine who sees it. You need to understand your niche and know who you want to target. You have to research the audience you are targeting, research all you competitors including the ones that are not successful. Learn from their successes and failures and capitalize on these. Maximize the use of your keywords by optimizing the different pages of your site with varying keyword phrases.

3.  Create Articles

Submitting articles has become one of the most popular methods to drive traffic to your website.  Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

4.  Use directories

Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free.  It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank.  Most directories are edited and maintained, and your posting must be approved.  While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

5.  Make Use of pay per Click Advertising

This is a very valuable tool you can use to drive traffic to your site and can be quite cost-effective if you know your way around. Pay-per-click advertising may not be as cheap as it once was but there are still ways to make it work in your favor if you know how to use it properly

6.  Don’t Forget The Onsite Optimization

While optimizing your website content for the proper keyword density is an obvious choice, don’t forget about the text that you don’t see, but Google does. Good search engine optimization includes adjusting all of your meta tags and HTML code to also reflect your chosen keywords. If you have a website about dog breeds, why label a picture “photo 1” when you can label it “purebred Yorkshire Terrier at play”. These are a great way to up your keyword density without making the content sound unnatural.

7.  Build a site map

The addition of a sitemap is on of the easiest ways to optimize your site for the search engines. There are two ways you can do this, either by having an actual page the can be used by your readers and Google, or with the use of an XML file, which is not visible to those browsing but is visible to the searchbots or spiders like Google’s googlebot and use this to spider your site.

The bottom-line is if you are able to implement all of the above steps then you are already on your way to getting a foothold on dominating the search engine rankings. What makes it difficult is having the time to implement them effectively and efficiently, and this is where Portal Feeder comes in. Portal Feeder provides the tools and the training that allows you to maximize the benefits of the steps above and reduces the amount of time you have spend doing them.

If the advantages of search engine optimization were first exploited by large corporations, presently, more and more small businesses start implementing SEO techniques in order to survive on the market. Far from being within the reach of an uninitiated, the basic facts of search engine optimization require special professional consultancy. But which SEO techniques and resources are the most reliable? One cannot deny the large degree of misinformation about optimization tactics and strategies required, and the Internet is the one to provide the majority of the false leads. Thus, take this material, like all the free other ones available as informative only, and for real SEO solutions talk to the professional.

It is not impossible for a business owner to get involved in the active application of SEO techniques. In fact this represents the desirable course of events with all the necessity to adapt and change business plans periodically. Once, integrated in the structure of the site, SEO techniques lead to gratifications in time, depending on the case it takes months before you can see real results. Then, an element that matters a lot for the success of the SEO techniques is the choice of the consultancy agency. Although you may not know too much about how things are done, it’s good to find out what questions to ask and what details to insist on before hiring the company. Discuss the SEO techniques, the risks and tactics involved.

For those who go for the do-it-yourself strategy, there is one thing we can say: good luck with the studies! It is a definite must to empower a solid SEO basis in theory before the practical reinforcement. The search engine optimization struggle will be better supported if you also find some adequate tools such as some analytic software to help you keep track of the site performance. The SEO techniques will only work perfectly on a site that is next to perfect. Therefore, get your web page in top ten.

In order to perform the self-evaluation, try to remain as objective as possible and if personal criticism reveals weak spots, then, move on to working more on the site. Consequently, it is more than necessary to insist on all the steps that precede the application of SEO techniques are extremely valuable. From keyword research during the first steps of the project to site mapping and SEO-friendly URLs creation, there are definitely lots of steps to take, and the process doesn’t stop here.

Real Easy SEO provides search engine marketing services to small businesses and entrepreneurs. Visit our website to for seo information, seo tools, and to buy seo services.

Crowd Mountain, a new membership website, was set in motion by Michelle MacPhearson on March 1, 2009.  The function of Crowd Mountain is to educate members in all facets of online business building and search engine marketing. Michelle has created an Internet bootcamp, which may be a first online.  The first thing new members will have access to are the six bootcamp modules.  Michelle has created bootcamp training modules that cover:

• Niche the Niche: how to accurately do research before making a new site.  Members have access to a 17 page workbook that can be downloaded and printed, and six training videos.
• Optimize for Size: how to construct and SEO (Search Engine Optimize) optimize a web site for earning money.  Members have access to a downloadable workbook, an automatic affiliate profit generating and SEO enhancer plug-in, and five downloadable internet site themes that have already been SEO optimized and may be used for any niche.
• Content Architecture: how to decide what type of content to add to a website, as well as how to to publish it.  Members have access to selective information on what kind of content Google prefers, a custom-tweaked plugin to make acquiring and publishing that content as easy as a few mouse clicks, and a private plug-in that Michelle had developed just for Crowd Mountain that will make constructing your website around a set of long-tail keywords super simple.
• Monetization Station: how to earn money with a niche site by adding advertising, affiliate programs, or your own stuff.
• Search Engine Assault: how to get Google to love your website and direct organic traffic to your site.
• Power Networking: how to use social networking to to be recognized as an authority in your site’s matter.

The list above is only a sample of what Crowd Mountain members have access to.  The Crowd Mountain website contains a complete listing of what is available to members.

How good is Crowd Mountain?

As of this writing, I have only experienced and viewed the tutorials found in modules one, “Niche the Niche”, and two, “Optimize for Size”.  The reason for this is because Michelle is releasing one module each week, to prevent confusion and information overload.  Because the site is only a little over a week old (at the time of this writing), these are the only modules available.  So, this Crowd Mountain review is based on two things: the two modules I’ve already experienced, and my previous experience of Michelle’s coaching.

As to the two modules I have seen, they are excellent.  Contained in the first module are not one, but three, training videos that teach how to do keyword research.  The three videos cover three different niches (one niche per video), so viewers get a very good idea of how to do keyword research.

The second module is all about how to properly create a new WordPress blog to make sure it is SEO’d right from the start. Michelle explains how to install and setup the plugins that she believes most crucial for website SEO.  I was familiar with some of the plugins, but, after seeing her videos for them, realized I had been using them incorrectly.  So, even in an area that I thought I knew, I learned something.

One of my favorite tools, which is exclusive to Crowd Mountain members, is the Task Manager.  Michelle had this program tailor-made just for this site.  The Task Manager software keeps track of what has and hasn’t been finished on every site you enter into it.  Most tasks are ones made by Michelle, but members can add their personalized tasks if they want to include things that Michelle doesn’t include.  This makes the program fully customizable to each member’s wants or needs.  I am loving this program!

Also available is Snooper software: “The Snooper was made to look inside Google’s algorithm and literally SEE what link building and social media sites Google likes the most. Those are the sites to focus on – if they’re already in favor, piggyback your own sites on them for quick ranking.”  Is it truly as powerful as Michelle claims?  Yes!  Is it really easy to use?  Yes!

Special Bonus for Pioneer Members

For those who join within the first six weeks of the site’s launch, you will have the unique chance to present questions to Michelle for each module’s live Q&A, which is typically held on the Friday after each module’s debut.  There is just one Q&A session per module, so get in on this opportunity to ask Michelle anything referring to that week’s module.

As stated by Michelle, “As a pioneer Crowd Mountain member, you’ll actually be able to attend the live session and ask your own, personal questions about the material and get answers directly from me.  Late comers will only get the recorded Q&A and will not be able to ask their personal questions.”

Go to Crowd Mountain and determine if it is right for you.  I can honestly say that everything Michelle states will be delivered, and then some.  Crowd Mountain is an excellent opportunity to learn, from the ground up, how to make an income with web sites.