You can’t have success on the Internet without traffic. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.

To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can verify it’s there by going to the URL. But the information you published is not getting out if you’re the only one doing that.

As someone reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. You may be asking, how do they know? It is not accidental that you found this article. It has been engineered, crafted and optimized so that it will show up in places on the World Wide Web that people who have an interest in this topic are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which you can do yourself with some basic knowledge of Web interfaces and software.

There are numerous facets to search engine optimization, which we will cover in this series of articles and then package them together in a step-by-step guide when we’ve reached the end. We invite you to bookmark this site and follow this series in the coming days and weeks.

We’ll start with the steps necessary to craft search engines marketing articles:

Determine the “keyword phrase” for which you want to optimize the article. As people search the World Wide Web, the keyword phrase is the equivalent of their search phrase. For best optimization results, the exact keyword phrase needs to appear at least once in the article for every 100 words. Don’t make the mistake of thinking it has to appear exactly in the position of every 100th word. This article is optimized for the keyword phrase “search engines marketing,” and therefore the phrase appears at least six times in this article because the article has more than 500 words. Make sure that you have a ratio of at least 1 percent, or one keyword for every 100 words. It is important to be at a minimum of 1 percent, because that is a key measurement in search engine algorithms for the worthiness of the article to be ranked for the keyword.

We suggest using your word processor’s word count tool to get an accurate number of words in the article. Check the number of words in the article when you are finished. In the case of this article, it was more than 500. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). Therefore, this article, including the title, contains at least six instances of the phrase search engines marketing. It wouldn’t hurt to have one or two more, because it’s much better to have one or two more than needed than it is to have one or two less.

We’ll examine the importance of using hyperlinks within the article to SEO other Web sites that are important to you in the next search engines marketing article (a bonus keyword phrase occurrence).

One of the things I see lots of Internet Marketers doing is putting their full focus on Google and their search engine rankings, to the exclusion of all other search engines.

At first glance this makes sense because Google do have by far the largest market share i.e. more people use Google for finding what they want on the Internet than any other search engine.

However because more people use it, more advertisers are drawn to it and advertise with Google, so this often brings more competition, and more cost to advertise.

Have you ever considered focusing on some of the less prominent search engine? Or at least putting some focus on them?

Yahoo and MSN are two examples of search engines that still get a considerable number of people using them (obviously not to the level Google does) however, it some cases I have researched there is little and if your really lucky no competition for paid advertising with these search engines in particular niches.

Thats right, it’s possible for you to be the only paid advertiser for a given niche. Of course this can change at any time, and people will get savvier about this as the word gets around.

Imagine if you can get your website listed prominently in these search engines result pages, but also advertising your website using their paid advertising!

Now you will obviously want to ensure you’re also using Google, and focusing on getting good rankings in their search engines results, but don’t ignore these other search engines.

One thing I tell people is to try and bring in as much traffic as you can from as many sources as possible.

I mean would you be happy with 1000 visitors to a day when it quite possibly to increase this by 100% or more by using some of the other traffic sources outlined on this website?

You want as many visitors as possible, don’t you. Sure you want them to be targeted and qualified visitors, and not just random people surfing by (unless you have a fantastic product that everyone in the world would want). If you have such a product let me know, I’d probably want to invest in your company!

When considering finding out more about submit to search engines; it pays to do a little research first as a further way to move forward fast! Watch the sharks out there!

To expand your horizons you just need a little vision. I tell people to spend some time looking at the larger picture and working out where you want your website to be. Always focus on what your site is or looks like from a visitor’s perspective. Great content that is relevant to the visitor will ramp up your sales in no time flat!

Make sure you look into other search engines, there could be a gold nugget just waiting for you to come along and mine!

At a time when Barrack Obama and company are pursuing a way to save Detroit, a franchised domestic dealership in North Central Florida is raking in exceptional profits. A seo company in Florida has caused this fantasy to become a reality at a moment in time when many car lots are closing up shop. This accomplishment proves that American franchised dealers can in fact become profitable.

In spite of the times, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida online marketing firm, MarketinginFlorida.com has aimed the majority of Santa Fe Ford’s internet marketing campaign toward selling used car Gainesville

“During the past 8 months I have gotten out of my entire stock of upside down inventory, mostly sold to new retail customers, and for the first time in many years I have a used car department that is quite profitable. Marketing in Florida’s web marketing services and our deep discounts have been directly responsible for the increases in my used vehicle sales department. We spend almost no money advertising our pre-owned inventory other than our internet marketing efforts and at the moment, about 72% of our sales come directly from our internet marketing.”    Greg Waitcus, Vice President, Santa Fe Ford.

Santa Fe Ford’s recent success prove that today’s local auto dealers can become viable if they adapt their business model and online marketing to be in-line with what today’s customers demand. It is not the mid-80′s anymore. Today’s car customer grasps the market value of vehicles and demands full disclosure before they visit or even call the lot.

Overwhelmingly, the 20,000+ car dealers in America are locally owned businesses that are run by civic-minded businessmen who practice their faith, support their local little leagues and treat their clients very well. With a North Florida Ford dealership posting steady profits month after month, Barrack Obama and friends must find a path for the domestic auto makers to become profitable. If GM is allowed to go away, the ripple effect may bankrupt America.

In a Detroit bankruptcy, it is the local dealers that will be asked to cover the loss on all of their new inventory. It is not the manufactures that are financing all that inventory, it is the local dealers. Without solvent manufacture backing, all of the your local domestic dealership’s existing new inventory would have to be instantly written down to auction levels as the vehicles all of a sudden become no different than used cars without solvent manufacture backing. For nearly all affected dealerships, those write downs would amount to placing them in an immediate default of their loan covenants with their floor planners. Without the inexpensive financing for their inventory, nearly no franchised domestic dealers can survive.

Across the country automotive dealers directly and indirectly support an gigantic workforce spanning many industries. They generate incredible amounts of state and local tax revenue and make a great span of political and charitable contributions. With unemployment over 8% and now talk of a jobless recovery, America would have a hard time recovering from loosing GM and Chrysler.

The loss of jobs and tax revenue at all levels would be {staggering|devestating}. Automotive dealers are the brute strength of their local economies. Collectively, car dealerships are the backbone of America. Domestic auto makers and congress must find a way to save Detroit or risk a devastating failure of America.

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